Jo Mitchell Chief Marketing Officer

ABOUT

It’s dark and you’re out on the town. You probably don’t need much encouragement to scoff down a burger and fries. This outdoor campaign uses reflections of night lights on city streets to provide just enough suggestion to point people in the direction of what they really needed. Launched to coincide with the end-of-year party season, Reflections was shot entirely in camera by Toaki Okano to mimic the Big Mac, Cheeseburger, and fries.

MADEIT CREDITS

  • McDonald'sClient
  • Catherine EllisLighting Designer Assistant
  • DDB Group New ZealandAdvertising Agency
  • Deb FellHead of Marketing
  • Gordon MoirRetoucher
  • Jason JonesDirector
  • Karla FisherLead Business Partner
  • OMDMedia Agency
  • oOh!Media Placement
  • Shelley CousinsSenior Print Producer
  • Stefanie PhillipsBrand Manager
  • Suren UnkaLighting Designer
  • The Collective ForceProduction Company
  • Zac LancasterArt Director
  • * Toaki OkanoPhotographer
  • * Damon StapletonChief Creative Officer
  • * Gary SteeleExecutive Creative Director
  • * Mitch YoungSenior Business Manager
  • * Rory McKechnieCreative Director
  • * D&AD
  • * Jo MitchellDirector of Marketing
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McDonald's Reflections

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