ABOUT

THE BRIEF:
To raise awareness about the devastation that ocean pollution has on marine wildlife and to encourage people to Reduce, Reuse and Recycle in order to minimise the amount of waste that ends up in the ocean.

THE IDEA:
To produce creative imagery that shows these issues in an unusual way using strong visuals which provoke intrigue and drive people to the WWF website for more information. The two examples cover different areas of devastation, showing marine life ingesting waste which they mistake for food or accidentally becoming entangled and trapped in debris resulting in death.