ABOUT

THE BRIEF:
To produce a series of print ads to advertise Premium Medical Protection
to medical professionals.

Medical professionals work hard to deliver the best possible healthcare to all of their patients, and we know that they regularly go above and beyond the call of duty to provide the extra level of service they need. However, despite constant vigilance and meticulousness, sometimes things can go wrong – putting their careers in jeopardy.
The number of patient complaints reaching the General Medical Council (GMC) has been steadily increasing since 2011. Between 2007 and 2014, the UK also witnessed
a 50% rise in the number of clinical negligence claims registered at the government’s Compensation Recovery Unit (CRU).

For all these reasons, it is imperative that medical professionals have medical indemnity insurance to protect them and their livelihoods. It is a legal requirement when practising medicine in the UK, but more than that, it is a way of protecting everything that they have worked so hard for throughout their career’s.