ABOUT

THE BRIEF:
To create an integrated advertising campaign for a clothing brand of choice to a target audience of 18 - 25 who are driven by self image and fashion trends.


THE IDEA: ‘LOVE YOURSELFIE’
Young adults of today are all about self image, and narcissism is becoming more and more of an accepted thing. Stats show that one million selfies are taken every day
by people aged between 19-24 and these selfies are shared over numerous social
media platforms.

SELFIE - Became a new word of 2013 and so was very relevant to the time of this project.
My idea was to combine the use of mobile phones and the growing acceptance of selfies and narcissism amongst young people in todays society.

I wanted to push this idea even further by exaggerating this narcissistic behaviour and showing the obsessive and uncontrollable act of taking selfies whilst looking amazing in Diesel clothing, even in the most inappropriate of circumstances.