The JMS Group Norwich


We presented a number of options for consideration and the client chose a creative idea that explored the journey someone takes when embarking on a big change in their life, such as a new career. Filmed across 2 days and 4 locations; beach, home, office and 2 studio sets, the creative team demonstrated these thought processes by following a central character as she sets out to change her life with the help of Chrysalis.
Capitalising on the advertising already being used, we incorporated some visual ‘nods’ to the butterfly icon that is part of the company logo – small reminders of the branding that appear throughout the commercial connecting directly with our central character.

Date created: March 2016 2016-03-01T00:00:00+0000
Date published: 15 April 2016 2016-04-15T09:43:08+0100


Project featured: on 15th April 2016

Take Flight with Chrysalis