ABOUT

Four Agency came to Norwich TV ad production company JMS Group to bring their festive creative concept for Cherry Lane Garden Centres to life. In the 30 second commercial Father Christmas explores the Cherry Lane store after hours to get all the gifts and treats he needs for the Big Day. The ad was filmed across two late night shoots, and drew on the services of special effects company Snowboy to create snowfall at the store's frontage. The campaign aired on ITV Anglia and ITVX throughout late November and December 2024. Find out more about Christmas TV ad production and regional TV advertising at