ABOUT

With 2 billion English speakers in the world, English language skills are critical to your company’s international success. EF has been revolutionizing language learning for the past several years. Their advanced learning method, EF Efekta, combines powerful technology with the very best in teaching.

Requiring a showcase for this powerful teaching technology, James designed and created concepts, storyboards and animation for a mixed live-action/2d animation video production in a clean, simple style.

The video revolves around a network of ‘nodes’ – each with their own mobile device, graphical element, or video showcase. These nodes represent the technology and linked network behind Efektas work, in both online learning and the classroom, together with mobile accessibility.

2D elements were layered within After Effects at different distances in order to give a feeling of depth and the nodes served as a transition device between live action video sections.