Jones Knowles Ritchie London

ABOUT

A project for Budweiser and Budweiser 0.0 celebrating the FIFA World Cup 2026. Inspired by the split second after a goal is scored, when pints are thrown skywards in celebration, the campaign captures beer erupting from flying cups mid-air. Shot entirely in camera using timed projection devices and high-speed photography, every droplet and burst of confetti was frozen with controlled lighting, creating moments that feel spontaneous while precisely showcasing Budweiser’s signature golden tones.

MADEIT CREDITS

  • AB InBevClient
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