Jones Knowles Ritchie
London
ABOUT
In 2016, Budweiser decided it was time to unite the American nation. With the summer Olympics, Independence Day and a divisive political election around the corner, the brand decided it was time to celebrate all that is good about America. In one unifying act, the brand changed its name from Budweiser to America. Following the launch of the ‘Ameri-can’ design across can and bottle, Budweiser became the focus of 2,600+ unique media stories resulting in 1.6 BILLION earned media impressions worldwide - more impressions than their previous two Super Bowl 50 TV spots COMBINED.
AWARDS
LIA Award - Gold
MADEIT CREDITS
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AB InBevClient
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Jones Knowles Ritchie -
Amy MawMarketing Manager -
Tosh HallCreative Director -
Matt ParkesGlobal Marketing Director
Back to Budweiser America project
Frank Behrendt
Product Development Manager
Switzerland
Kamal Mohammadi Majd
Art Manager, ART4YOU.IN
Iran
Daniel Bowstead
Designer, JDO Ltd
United Kingdom
Jasper White
Stills Photographer
United Kingdom
Ilija Vujovic
Co-Founder
Serbia (Republic of)
Charlotte
Designer
United Kingdom
Vicky Fotopoulou
3D Art Direction, Society Awards
United States
Ryan McMahon - Ry.Dawg_Designz
Graphic Design Student, student
United Kingdom
Damian Totman
Creative Director, _
United Kingdom
Oliver Craddock
Freelance Graphic Designer
United Kingdom