ABOUT

The Teme Valley Trail in Worcestershire required a complete redesign of their existing wayfinding system. The new design was expected to be user orientated, focusing on the user experience, appealing to a wide range of people using intelligent information design. The two main audiences to consider were walkers and cyclists. Within the brief, the client requested designs for an information board to be situated at various points along the trail, a signpost design pointing users in the right direction and a leaflet containing a map.
The leaflet was designed so the reader can trace each dotted line from a specific trail on the map to the reverse side of the leaflet to learn more information. There is a clear distinction between walk and cycle trails to cater information to these two types of readers. The information board follows this concept splitting its focus from younger and older audiences. The higher information is aimed at adults with its informative and text based content and a secondary element at the base of the board is aimed at younger visitors, intended to interest and engage children.