About me

Hi there - I'm JJ, UK Editor-In-Chief of .

I lead a team of six editors in creating content for Red Bull's digital channels.

Our daily mission is to inspire, challenge and enable an audience of 16-30 year-olds to make the most of their time and talent and to live a life less ordinary.

We produce video and written content for dot com and social. Our objective is to maximise Red Bull's Hero moments, to develop our platforms into daily destinations and to give our audience wings by making them better at the things they love. We bring our audience closer to Red Bull's elite athletes, innovative events, cutting-edge artists and experts in the worlds of Bike, Motorsport, Music, Gaming, eSports, Adventure and board sports.

I used to be editor of The Fly magazine, which was Britain's most widely-distributed music monthly.
I have also contributed to NME, Q, The Guardian and ShortList either as a writer or an editor.

- Content planning, budget and staff management skills
- Experienced in video commissioning, editing, sub-editing and writing for print and online
- Newsletters, analytics, social, SEO, HTML, Content Management Systems, Photoshop and InDesign
- Creative copywriting and campaign experience for Samsung, Bacardi, Beck's, Fred Perry and Dr. Martens