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The song "Vida" was written by Garay and Calique, composers and founders of Jinga, in 1985.
It became a huge regional success and has been used in all end-of-year campaigns by Grupo RBS since then.
Sometimes it is used with the original lyrics sung.
Other times, as in the case of this version for the film "Junto" the soundtrack uses the melody and the signature with the word "Vida" — key to the brand.
More than 11 million people know the lyrics of the song by heart, so instrumental versions are often as successful as the sung ones. In this film, excerpts from the lyrics are used in the voice-over text.
You can also hear snippets from the most well-known broadcasts of the RBS radio and TV network, which are audience leaders in Rio Grande do Sul.
All of this gives the film "Junto" a great ability to enhance the connection of the audiences of the various Group stations with the RBS brand, which is, not by chance, one of the most valuable in Brazil.