JING LIU
STUDENT
ABOUT
To make the digital world a friendlier place for elderly people, QR codes were turned into Care Codes, a new visual symbol that combines a smiley face with a QR code. Care Codes are scannable signs that lead people to an accessible platform for elderly people, where they can use simplified versions of essential digital tools. The symbol can also be used in physical stores to indicate that their staff are happy to help their elderly customers with digital bookings, payments and transactions.
MADEIT CREDITS
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G-Life ShanghaiClient
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Angel Yuan CaoExecutive Producer -

Bin WenVideographer -

ChangChang DinTelecine -

Eve LiuSenior Copywriter -

Guangfeng TianCopywriter -

Haibo TangCreative Director -

Hannah JinAccount Director -

Hefty GaoBusiness Director -

Henry GauntSenior Video Editor -

Hsuan TangAccount Manager -

Jessie LaiTV Producer -

Jia Fei LuoProducer -

Michael PearsonGroup Creative Director -

Samuel LeungManaging Partner -

Shanghai Red Horse Advertising and MediaProduction Company -

Shanghai Xiaodian Culture Media StudioMedia Agency -

Wei FeiGroup Executive Creative Director -

Xianhui LiangAssociate Creative Director -

Xinrui ShanSenior Art Director -

Yuan FangArt Director -

D&AD -

Ogilvy & Mather Asia PacificAdvertising Agency -

JING LIUDirector -

Reed CollinsChief Creative Officer
Back to The Care Codes project