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I guess some people might think beer and chocolate is a bit of an odd pairing. But Easter tends to mark an uplift in sales within the beer category, so we wanted to keep Carlsberg front of everyone’s minds over this period. We wanted people to be thinking about beer as much as they’re thinking about chocolate.

We made paint glasses that actually can hold beer and pretty much everything else, even classic football imagery out of white, dark and milk chocolate. Tuck in.