Jim Seath
Creative Director
ABOUT
Pantone colour: The “Heinz 57 Red – a bold, iconic unique red lipstick.
Why? Because if you’re going to make a beauty product inspired by food, it has to be Heinz.
It’s more than just colour. Tomatoes are skincare gold:
• Lycopene – helps shield skin from UV damage
• Vitamin C – neutralises free radicals
• Beta-carotene – promotes skin radiance
• Flavonoids & Pectin – smooth and exfoliate
• Vitamin B complex – helps reduce signs of aging
There's more... mayonnaise nail varnish, ketchup nail varnish, ketchup blusher, and even a pop up beauty store called 57.
MADEIT CREDITS
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Jim SeathCreative Director
Back to Heinz Lipstick project