About me

I am a creative leader who has been building brands for over 15 years. I currently freelance but was previousIy the Brand Creative Director at GoodRx. I worked internally as a CD at Amazon for years and I spent half of my career working agency side at Ogilvy, Leo Burnett and CP+B.
Beyond the work you see on this site, I have managed teams, created processes, written strategy, brand guidelines, campaign tool-kits, case studies, production briefs, revamped site pages, landing pages, and I have directed the transcreation of all my work for use in global markets.
I am a Latino American and bilingual in Spanish and English. If you would like to collaborate, let's chat, grab a tea over zoom, email, or even have a good old fashion phone call.