ABOUT

This award winning promotional material for the Best Typography, Photography and Illustration was produced to accompany the retro refitting of a Tesco shop at the Goodwood Revival festival. The shop was stocked with merchandise from the 1930's through to the 1970's. The posters were designed to reflect the design style of that era and the ration book was used as a cross promotional platform to sell a range of Tesco Bank insurance offers.

The paintings were commissioned while I worked with the WDMP art director and copy writer to design and artwork the visual style of the typography and layout. I referenced pictures of original ration books to inspire the design, layout and typography to give it a realistic feel. So realistic that they had to limit the amount the Tesco team handed out on the first day so there was enough to last the full three day event as visitors were collecting them as souvenirs of the event.