ABOUT

is a destination brand financed by Waterloo businesses with the aim of letting the world know why Waterloo is such a fantastic place to visit, work and live.

Task: to create a new brand, website and marketing collateral which promotes the Waterloo area. After a successful creative pitch, we worked very closely with Waterloo Quarter BID from start to finish, including facilitating workshops with local residents, employees and visitors to gauge their impressions of Waterloo. The main objectives of the website and marketing are a) to directly grow spend and customer numbers in Waterloo shops and venues and b) to encourage more people to visit or spend extra time in Waterloo.

Solution: as well as delivering a website that meets those objectives, we went the extra mile and created an adaptive website which looks and works just as well on your smartphone as on your PC or Mac. The project also involved researching and creating naming ideas, culminating in the final url ' ' which got the stakeholders' vote of confidence.