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Challenge:
Due to rapid growth within the RPS partner network, HP has seen a notable increase in the number of marketing support requests. Policing the application of HP’s visual brand across a multi-level, EMEA-wide network has become a considerable draw on resource.
Depending on the size, structure and history of the retailer’s business, retail publishing may not always be the primary focus within the marketing department. Consistency in content and design is vital to both the HP brand and the success of RPS partners’ business.

Solution:
HP RPS Connect - a flexible, scalable and easy-to-maintain marketing resource hub for use by HP RPS partners.
This one-stop shop offers instant access to retail marketing guidance, up-to-date content and comprehensive planning templates. The searchable creative asset library includes both thumbnail and full-screen previews, and provides partners with hi-res, approved assets for use in marcom collateral. Assets can be downloaded individually or grouped together in a zipped file. Quality-controlled, localised content is made available through multi-lingual downloads.
With full control over multi-level user access, HP RPS Connect is a tailored experience for each user. To maximise uptake and maintain site usage, the online reporting tool captures actionable insight and enables informed, targeted e-CRM. The system provides RPS partners with the know-how and tools to take control of their marcom activity, while ensuring the HP brand is protected at all times.