Jim Compton-Hall Freelancer

ABOUT

Oxygenetix. com
Global re-positioning of Oxygenetix. Tone of voice development and web copy.

A major cosmetics company with an incredible story but not well known in the consumer market. The brief was to take them from a highly scientific, medical B2B brand to a stand-out premium consumer brand, all without losing any of what makes them them. So, y’know, not much of an ask.

I developed a tone of voice that remained true to their scientific and kind nature, writing copy that flowed gently and unpacked the technical aspects in consumer-friendly language.

Date created: March 2019 2019-03-01T00:00:00+0000
Date published: 27 August 2020 2020-08-27T20:23:29+0100

MADEIT CREDITS

Annual 2020 ShortlistOxygenetix: Tone of Voice & CopywritingCopywriting

Oxygenetix: Tone of Voice & Copywriting

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