A rōnin (浪人, “drifter” or “wanderer”) was a samurai without a lord or master during the feudal period (1185–1868) of Japan. A samurai became masterless from the death or fall of his master, or after the loss of his master’s favor or privilege.
BOOST energetic drink launched a campaign which consist on making the people feel identified with a Ronin's life. In this image the Ronin is trying to find his path regardless the inconveniences and difficult situations he has to face. The watering background shows the light, the warm destiny he’s looking for, in the shape and colours of the energetic drink.