ABOUT

BEAUTY BAY, the independent beauty retailer based in Manchester, UK, launched its first skincare range as one of their own core product ranges.
As a creative lead of this project, I directed the entire process from the market research to concept to visual guideline and final executions.
Using the design thinking method as a principle of this product design, the entire product experiences from the packaging design to the online skincare tool is fiercely user-centric, which was based on the real user interviews and testing during the whole process.
Once the range was launched, it quickly went viral and became the best-selling products. It also got featured major beauty magazines, like Glamour, Refinary29, Cosmopolitan, to name a few.