JIAYI LIU Art Director

ABOUT

Foodie Energy_THE SMART ENERGY SOLUTION FOR ASIAN OUTDOOR FOOD MARKET
亚洲美食市场的智慧能源解决方案

Background:
Asian cuisine has been gradually developed into an iconic code word of Asian culture: Hawker Center (Singapore), Night Market (Taiwan) Sidewalk Store (China) and so on. These special “CITY NAMECARDs” are not only for tourists to experience the unique happiness of Asia, but also a indispensable part for local citizens’daily life.
亚洲美食已成为亚洲文化的一个缩影,Hawker Center、夜市、大排档……这些独具特色的“城市名片”,不仅仅是游客体验亚洲生活的乐趣,更是当地人生活中不可或缺的一部分。


Insight:
When night falls, the whole city, which was quiet during the daytime, turns into a bustling one with food stalls and hawkers selling all kinds of foods. The outdoor food market continued warming with people sounds of voice as well as the weather and the hot steam from food cooking.
Due to the low budge of food market, the whole outdoor area is lacking of aircon supply, people do suffer from the heat though they enjoy the food.
炎炎夏日,夜幕降临,食物市场犹如一锅浓烈的热油,在人声鼎沸中随气温升高而逐渐滚烫。小贩们的叫卖声此起彼伏,食客们亦乐此不疲地高声交谈,嘈杂空气中弥漫着食物的香味和热气。由于食物市场成本低廉,市场缺乏冷气供应,摩肩接踵间除了感受亚洲人的热情,更遭受蒸笼般的热浪侵袭。


Proposal:
Energy is vital to human daily lives. Over the coming decades, more people will gain access to energy and enjoy higher standards of living. Shell, believes the answers to tomorrow’s energy challenges lie in the power of people’s ingenuity, and that together people can #makethefuture today. That is why Shell keeps using human ingenuity, innovation and technology to unlock more, cleaner energy for the years ahead. SHELL SEES SOUND ENERGY AS NEW SOURCE OF POWER . As sound has enormous amount of energy with it, which could be used by converting it into electric energy.
Shell is going to build new foodie energy fans at the outdoor food markets, from collecting the sound energy from hawkers and consumers, and transforming the energy to the source of electricity, to use the existing energy with lower budget which caters to the demand of the market and enhance people’s food journey.
由壳牌开发可将声能转化为电能的风力转换装置,安装在各大美食市场,通过收集食客和小贩的声音,将其转换成电能来源,以驱动装置开启,利用零成本的既有能源为美食市场消暑增添福音。

MADEIT CREDITS

Foodie Energy Presented by SHELL

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