ABOUT

WHAT’S RIGHT?
FOLLOWING THE TREND ACCLAIMED BY 99% PEOPLE, IS THAT THE ONLY WAY OF RUNNING RIGHT?

#BACKGROUND
‘DON’T LET THE KID LOSE AT THE STARTING LINE’ is the golden rule of being Chinese parents. Although parents wish their kid to enjoy just being a kid, the reality is they still make every effort to ensure their kid enters the best primary school and enrolls in the best tutorial classes. This also puts a lot of pressure on parents mentally and financially.

#INSIGHT
Most of the parents believe that THERE IS NO DOUBT TO FOLLOWING WHAT MOST OF OTHERS ARE DOING, while they have never considered whether it is the most suitable way for their kids or even themselves.
People are gradually losing their own personality and talents on the way of only imitating the ‘SUCCESSFUL’s.

#PROPOSAL
WHAT IS RIGHT? Is estimating the SUCCESSFULs the only way to prove yourself?
New Balance, aiming “RUNNING RIGHT”, is going to build a ONLY RIGHT DAY, SELLING ONLY WHITE COLOR OF ONLY ONE SHOE MODEL both ONLINE (which means there would be no more DIY design programe online also) and in retail stores on this theme day, in order to arouse people’s consciousness on BEING YOURSELF. EVERYONE SHOULD BE DIFFERENT. Leading your own life and developing your unlimited possibilities are more important than following the trend.

New Balance, not only focuses on providing high-quality shoes which help runners running properly, but also leads people runnning a right lifestyle.
BE YOU, BE ONE. RUNNING RIGHT, THAT IS THE WAY.