JHP
London
ABOUT
Viennese bakery chain Ströck appointed JHP to design their latest store format, a dine in bakery/wine bar hybrid in Vienna.
The innovative format was developed by JHP in response to Strock acquiring an adjoining site to its current bakery and the desire to trade beyond the hours within which a typical bakery would operate.
JHP worked on all aspects of the new store's architecture, retail design, visual merchandising, product display, brand communication, menus and uniforms.
Back to New all day bakery store concept project
Alexandra Schott
Marketing Director
United Kingdom