Jhona Gibson Senior Creative

ABOUT

UNESCO - LevelsBronze - Cannes Young Lions International 2022Being born white means that from second zero you already have a lot more social privileges than other races all over the world, so to make Gen Z (the target) get the message and join the UNESCO Anti-racism campaign, we decided to talk to them with gaming expressions so our message become theirs.

MADEIT CREDITS

  • UNESCOClient

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