ABOUT

In Peru people care more about soccer than anything else, even if there are more than 6 millions of stray pets looking for a loving home. That's why Rintisa used the soccer fever of the Copa America to help cats and dogs from Matchcota's pet shelter to get adopted by Peruvian soccer fans.

How?

We renamed a lot of pets after the best players of the tournament like "Lio", "Ney", "Cuadrado", "Suarez", etc and put them in adoption during the tournament so all Peruvian soccer fans could be "Ney's Daddy", "Cuadrado's Daddy" and so.

We hacked the buzz of the pre-matches of Peru and became trend in just one hour. The campaign was a total success and by the semifinals we had got more than 40 pets adopted. so for the first time on the history of The Copa America all the superstars raised as champions.