Jon Simpson Product Designer

ABOUT

Missed Birthdays is a harrowing visualisation of the young lives lost to suicide. At the heart of the campaign is an installation of 6,929 balloons located in Europe’s largest mall, Westfield London.

Bright and joyful from afar, only on closer inspection would people realise that each balloon represented a young life lost to suicide in the last decade, and the birthday they never reached.

Our installation was supported with a film, which tells the heartbreaking story of one young life lost to suicide, Evelyn, told through a collection of home footage and a narration from Evelyn's mother.

MADEIT CREDITS

  • CALMClient
  • Adam PatelManaging Partner
  • Amber DruceSenior Account Director
  • Amy JonesCreative Director
  • Annabelle LettenContent Lead
  • Ben EdwardsStrategy Director
  • Ben KearnsDesign Director
  • Brittany LittlewoodProducer
  • Candice MacleodGeneral Counsel
  • Carrie PollockAccount Manager
  • Catarina Van LeuvenAssistant Producer
  • Chris GilfoyHead of Strategy
  • Cicely MilsomBusiness Director
  • Danni RouseBusiness Affairs Manager
  • Dean CroninArtworker
  • Dipika SaggiMarketing Director
  • Don FergusonDeputy Managing Director
  • Emma O'SullivanSocial Media Manager
  • Forrest ClancyCreative
  • Gareth EvansPrint Producer
  • Georgina SmithExecutive Producer/Producer
  • Giselle HallSound Engineer
  • Gregory LeeGraphic Designer
  • Hannah KingProducer
  • Harry MitchellPhotographer
  • Helen OakleyClient Lead
  • Jack GilbertSenior Planner
  • Jaki-Jo HannanHead of Print Production and Experiential
  • Jamie CroftsOnline Artist
  • Jane AustinFounder
  • Jay JamesManaging Director
  • Jay ParekhCreative
  • Jay TijaniPrint Producer
  • Josh MannoxEditor
  • Josie ColeCasting Director
  • Joss MckinleyPhotographer
  • Jude GreenAccount Executive
  • Lewis ShawManaging Partner
  • Liam SheppardAccount Executive
  • Lily BarronPost Producer
  • Liv AyAssistant Producer
  • Lola PanicProduction Assistant
  • Lorette NettarAccount Director
  • Luka VisockaiteProduction Assistant
  • Mali DaviesProduction Coordinator
  • Maree FeatherstonhaughProducer
  • Martin BeverleyChief Strategy Officer
  • Mehul AshraStrategy Director
  • Melissa BristolSenior Account Manager
  • Mia SaundersPost Producer
  • Nick CaveComposer
  • Nikki CramphornHead of Integrated Production
  • Noreen KahnExecutive Producer
  • Oliver WattsDesigner
  • Olivia RayHead of Production
  • Pata MaleckaResource Manager
  • Rasha NoronhaProject Director
  • Rebecca BuckbySenior Account Executive
  • Rebecca Lloyd-EvansCo-Founder
  • Richard BrimChief Creative Officer
  • Sally PattersonProducer
  • Sally PritchettHead of Integrated Production
  • Sam AshwellSound Designer & Mixer
  • Sam HarissDesigner
  • Sam KimTechnical Motion Lead
  • Sam QuintonArt Director
  • Sarah McGuireHead of Creative
  • Scott SilveyHead of Design
  • Seb EdwardsDirector
  • Simon VaughnDirector
  • Tom CampbellSenior Legal Counsel
  • Tom LeggeCamera Operator
  • Tom LindsayEditor
  • Tony HuttonPrint Producer
  • Warren EllisComposer
  • Will GrundyHead of Planning
  • * Jon SimpsonProduct Designer
  • * Medb Riordanproducer
  • * Bella ThompsonAccount Director
  • * Ant NelsonExecutive Creative Director
  • * Mike SutherlandExecutive Creative Director
  • * D&AD
  • * Simon ElsburyDOP
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