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Greenpeace Virtual Forest Awareness Campaign
'Save a tree - save a life'

concept: virtual forest where user plants a tree and keeps it alive for a set period then Greenpeace will plant an actual tree in the Brazilian rain forest. Campaign received over 3,000 participants and an overall 5% increase subscriptions to Greenpeace newsletter and membership

Key elements:
HTML5 / Flash website
Concept
Desktop Widget
Facebook page