ABOUT

Hackett asked us to create a Christmas campaign that would showcase their range of clothing along with their London, Madrid and Paris stores.
To create more awareness around the Hackett brand we selected 6 instagram influencers (upper to lower tier). Each influencer had their own style and look which worked most effectively with their audiences.
My job was to organise and help produce the shoots. This would mean liaising with both agents and store staff to efficiently get the shots required for the campaign. I also assisted with the photography and styling for the influencers.
Although this project had a very fast turnaround, we managed to beat all KPIs (based on engagement and awareness) from the previous year and secured Hackett as a client.