ABOUT

An international brand with London at its core, a new campaign distilling the city, and a brand ambassador that has global renown but remains intrinsic to London. Working with the Jo Malone team, it was important to understand their Tom Hardy/Cypress & Grapevine campaign and product in order to hit the right tone for these pieces. I developed this project, working with our Creative Director on moodboards before creating multiple tests and refining each piece of content to create a comprehensive asset library.