ABOUT

PTS Consulting underwent a global rebrand, with the winning design being chosen from a collaborative effort from Myself (Lead Graphic Designer), Nick Tate (the Head of Marketing), and Saiesha (Marketing Executive). The objective was to create a design that better reflected the company's digital focus and capabilities. The goal was to move away from traditional descriptions and highlight the company's ability to transform environments, engage users, and optimize operations.

The decision to remove "Consulting" from the company name symbolizes their expanded role and future flexibility. The new design was implemented across all marketing materials, ensuring consistent and coherent branding.

To ensure a smooth transition, the rebranding process involved a comprehensive internal and external communication plan. This included training for employees, updating the company's website, and communicating with stakeholders to inform them of the change and explain the reasoning behind it.

Rebranding a global company is a complex but crucial process that can have a major impact on a company's image and success. By taking into consideration the company's values, target audience, and market positioning, a successful rebrand can help a company stay ahead of the competition and continue to grow in the future.