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PTS Consulting wanted a new global rebrand. This is one of the 3 final designs.
Rebranding a global company is a complex and multi-faceted process that requires careful consideration and planning. The first step is to thoroughly understand the company's values, mission, and target audience, and use that information to guide the design of the new brand. This involved conducting market research, focus groups, and surveys to get a clear picture of what the company represents and what its customers want.

In the case of PTS Consulting, the original colour scheme was bright blue of black and copper was kept as it reflected the company's professional and established image.

However, the new logo was designed to be an evolution of the previous one, showing the company moving forward and embracing change while still maintaining its core identity. A new colour scheme was created based around black and copper as it reflected the company's professional and established image.

This new design was then mocked up to show how it could be applied consistently across all the company's marketing materials, ensuring that the brand's messaging was consistent and coherent.