ABOUT

Josh Wood is global icon in the world of hair colour. As part of a long-term partnership, we created a new identity for the Josh Wood brand and his innovative home hair colour system, Josh Wood Colour.

A powerful and iconic logo sits at the heart of the Josh Wood Colour brand and ends in a confident full stop. The system revolutionises the staid world of box-dyes with contrasting gradients that are offset against minimalist white boxes, highlighting the brand’s single focus on colour. Hair swatches, complemented by a hair-colour-by-numbers system, help consumers navigate the range and create the exact shade for them.