ABOUT

In charge of major design elements, email marketing scheduling, overall design, product selection, editorial focus, animated gifs and promotional banners:

This was a varied and challenging project: designing over 500 emails in 15 months and increasing esales by an average of more than 850%, working constantly on improving brand identity, customer retention and user experience.

Another key consideration was minimising unsubscribe rates, maximising click-through and view rates, researching subject line statistics and investigating seasonal trends and themes to ensure user experience was leading the industry standard.

French and German email designs were also translated and created as well as Sale and Promotional Event Designs.(Photography is copyright Laura Ashley Ltd)

-4 months onsite, 15 months offsite consultancy work.