ABOUT

Type Tasting with the London Design Festival at the V&A. Words about creative London that look like their meaning. This is done through choice of typeface, mark marking tools, incorporating unusual materials for inventing new letterforms. I designed and crafted the word CULTURAL. London = Cultural.
The letterform I have chosen it's ideal for its shape and flow to mirror the river Thames.
I chose lots of spices to reflect the cultural mix of people living in the city.
London 2013.