ABOUT

Brand design for gym franchise.
Institucional visual identity


Brand strategy

Style features: Modern, medium and high class target
Brandtype: Logotype
Call attention: Medium/High
Singularity: Medium/High
Graphic pregnance: High
Versatility: High. It should be versatile to different themes and a variety of targets. Areas: Technology - Fitness - Physical activity - Medicine/Health
Legibility: High
Diverse formats: It should be suitable for clothing, print, advertisement, merchandising, brochures and digital ads