Jessica McHugh Freelance Retoucher

ABOUT

The #BodyProudMums campaign celebrates the beauty of the post-birth body and represents a part of motherhood that is rarely portrayed in the media.

As the runner-up in Transport for London’s Women We See competition, Body Proud Mums boldly seeks to normalise their experiences, spark a positive conversation and help mums feel confident and proud of their bodies.

Who pooled - Mothercares #BodyProudMums campaign in collaboration with TFL