ABOUT

The Brief:
To create an instantly recognisable product that will stand out on the shelves as high-end boutique packaging. Create a back-story that forms the basis for your product. Design a brand and specific demographic and create a visual identity for my chosen market. Use tone of voice to appeal to your audience.

The Solution:
My target audience was 30-60 year old women who are able to indulge themselves in luxurious and beautiful cosmetic products. Inspired by botanical illustrations, I have used my own watercolour paintings.