ABOUT

With 931 million tons of food being wasted worldwide each year, Carulla, a premium supermarket, branded with the promise of freshness, wanted to find a way to help. We discovered a gas called ethylene, which is in all fruits and vegetables and causes them to ripen or spoil quickly if not stored properly.

With Fresh System we seek to reduce food waste, by categorizing fruits and vegetables according to their ethylene emissions, and creating associations to tell customers how to pair them to speed up or slow down the ripening process at home.