ABOUT

INSIGHT –
For Summer 2019, we refreshed the TouchNote ATL creative for holiday season. Through focus groups and research, we saw the need to clearly establish more creative and repeat-sending behaviours to inspire greater demand for our subscription service.

IDEA –
We told the story of Rocky in LA and Andrea in the UK, and how they stay close through sharing something real, as an ongoing way to communicate to stay together when they're apart.