ABOUT

INSIGHT –
Stormzy released his breakthrough album, and thanked Deliveroo for helping him through late nights in the studio in his sleeve notes. Then his album went gold after a week.

IDEA –
In recognition of his success and enthusiasm for Deliveroo, I gifted Stormzy the inaugural Deliveroo Gold Card, entitling him to free food for a year. But the secret sauce was also giving him one to gift to one of his fans...

IMPACT –
• 395,142 organic video views
• 17,703 unique campaign click-thrus
• 61,709 unique email entries to win a Gold Card
• 21,201 entries with permission to contact
• 568,668 social media engagements
• 23 press articles