ABOUT

Creative direction for 'Global Everyday' campaign in India.

As part of the global campaign rollout, I worked with Dentsu (Delhi) to identify great stories we could tell to specific groups (families and young city workers) in India.

BRIEF:
To launch this content, there was an opportunity for a brand perception reset with new data charge reduction laws coming into force. With this barrier to entry removed, we had to show how now, anyone can stay in touch on any device.

SOLUTION:
Translating well in both English and Hindi, 'Together we can...' became our mantra as we went about showing how Skype can play a central role in empowering and enhancing communication within modern India.