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What happens when a Liverpool FC and England star surprises a local football club? To kick off Skype's partnership with the LFC, we worked with Daniel Sturridge to bring the whole team together — even the ones who couldn’t make training practice — with group video calling on mobile phone and tablet. Skype’s latest way to stay in touch means you can gather with anyone, anytime and anywhere. On-the-go, home or away.

With group video calling now available on any device and platform, it was important to inspire and educate how everyone can stay in the loop like never before.

We worked with Daniel Sturridge to bring this story to life, as he helps to bring an amateur University football team together whilst they are studying for exams, working part time or can't attend training in person. He brought a 'surprise and delight' element to the scenario, encouraging everyone to come to training in future.

We also used Sturridge's mystery entrance as a teaser campaign across Skype and Liverpool FC's social channels with a competition mechanic to guess 'Who's coming to training?'

The story was continued across Skype's full digital inventory including email, web, social and campaign hub.