ABOUT

INSIGHT –
Harnessing organic brand advocacy is an important part of the brand toolkit. TouchNote was lacking in communicating these powerful stories from their loyal user base.

IDEA –
I reached out to super users via our database to learn what TouchNote means to them, and how the app and products had helped keep them connected to their communities.

IMPACT –
Supported by an email campaign, the Noteworthy stories resonated widely and prompted 583 additional story submissions from users. The stories were also used as paid social ad inventory.