ABOUT

FutureSpark Base Camp is an emerging tech accelerator program based in Riyadh, Saudi Arabia.

In partnership with NEOM and the National Technology Development Programme, the initiative aimed and succeeded in attracting diverse startups from around the world to Riyadh for in-person workshops, mentorship sessions and industry collaborations/networking to fast-track their road maps towards successful fundraising outcomes. The culmination of this program was an exclusive Demo Day event in Riyadh with 250+ invited VCs and investors.

I oversaw the full marketing inventory for FutureSpark from media announcement to launch event, mid-program multichannel marketing and Demo Day event production.

The creative wrapper for FutureSpark centered around a series of dynamic lightboxes, modular by nature to cater for the multiple partnerships, locations, protocols and permissions that would be encountered throughout the project. They provided a stunning, simple and flexible backdrop for a multifaceted marketing asset inventory that was produced and executed throughout the 6 month project.