ABOUT
With a multifaceted target audience of founders, startups, investors, regulatory bodies, media and the wider emerging tech ecosystem, Outlier Ventures were in essential need of a unifying brand positioning and narrative to a) create a consistent message that would resonate with all cohorts and b) be flexible enough to be adapted with specific messages of any one of the cohorts individually.
I started at square one, fully understanding the problems faced by our audiences and the value offered by Outlier Ventures in response, Though testing with various stakeholders and in-house team members the answer was 'Fuel the Future', inspired by language I observed was being used in existing presentations and communications already.
The new narrative was rolled out across all digital and physical touchpoints. The true test? Seeing first hand resonance; people from all cohorts requesting Fuel the Future merchandise and taking selfies with the neon sign in the office.
Back to 'Fuel the Future' – Outlier Ventures project
Creativepool
United Kingdom
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer
Bulgaria