ABOUT

INSIGHT –
To help TouchNote reach their key target audience at Valentine's, I wanted to save time-poor young parents the annual card-buying panic with a funny range of Valentine's card artwork.

IDEA –
Launching 'All you need is TouchNote', I collaborated with top 'InstaDad' Father of Daughters, who wrote some humorous card greetings for us to bring to life in the TouchNote app.

IMPACT –
The designs were a total hit with his 700k followers, who saw past that it was a paid post and ultimately loved the humorous cards with huge positive sentiment:
• 31k likes, 450 comments
• 4.7% engagement rate
• 2588 direct app installs
• 45% increase in @TouchNote followers
• 143,953 impressions
• 3459 cards sent
• Winner of The Drum Major Influencer Campaign