ABOUT

INSIGHT – Annual creative campaign to promote the collective British Music presence at the world's largest music industry conference and festival, SXSW in Austin, Texas.

IDEA – We gave birth to the 'British Music Embassy' performance venue, a kind of rock n' roll infused diplomatic mission to woo the music industry bigwigs with ready-to-export British music showcases.

Deliverables included all campaign creative such as branding, messaging, venue livery and signage, projected stage graphics, printed collateral, merch, social media and web channel creative. The campaign was also extended to the trade stand presence and networking area in the conference centre.