Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything from experiential stunts to fully-fledged 360 campaigns for the likes of Disney, Gumtree, Carlsberg, Audible and, most recently, the ‘Check’ campaign for money.co.uk. Charlotte Prince and Loriley Sessions arrive at the agency after gaining experience at The Corner and working on clients including Coca-Cola, L’Oreal, Fuller’s and Open Table. The agency has also hired Gary Lathwell, as a Senior Creative. He brings more than 16 years experience at agencies including Havas, WCRS, Dare, and AMV BBDO, and Gareth Butters is joining the agency as an Art Director following a nine-year career at Grey, Crispin Porter + Bogusky, and VCCP. The appointments, which follow that of Daniel Evans from We Are Social as Creative Director in April, reflect the agency’s drive under Sobhani to build a more diverse creative department with different skill-sets and from different backgrounds, who best reflect the audiences the agency serves.
Leo Burnett also recently named Gareth Collins, current CEO of Fallon London, as CEO. The two agencies will align, with Fallon moving into the Leo Burnett Kensington Village office by the end of the year. In his new role, Gareth will join the UK Publicis Communications leadership team and report to Justin Billingsley, Global COO of Publicis Communications. This promotion brings together two creatively driven agencies and an energetic leader to establish an offering with the scale required to adapt and flex to meet clients’ evolving needs. Fallon clients will now have access to the 85-office strong Leo Burnett network. Gareth has a proven track record in senior agency management of both creative boutique and large network agencies, including Clemenger BBDO and AMV BBDO. During his two years leading Fallon, the agency won substantial new business including Deliveroo, ebookers, Expedia and Skoda’s digital business.
TouchNote has announced the appointment of Jesse Boyce in the new role of Creative Director. He joins the world’s most popular card-sending app to oversee its creative and brand development at a time when the company is ramping up its marketing efforts and preparing to execute highly impactful integrated campaigns. Boyce was most recently Head of Brand Experience at Deliveroo, where he established a high-profile brand partnership with Stormzy. He spent over three years at Skype as the Global Creative Lead for Brand, Product and Partner Campaigns. At Skype, Boyce was responsible for the global creative direction and brand presence for the consumer and business campaigns and activations, across product, brand, and partnerships with the likes of Coldplay, Liverpool FC, and Live Nation. TouchNote, which was founded in London, has developed a distinctive personality with thoughtfulness at the heart of the brand. It has recently transitioned to being a more accessible, emotional and long-lasting method of communication, with thoughtful products to send and share.
J. Walter Thompson
J. Walter Thompson London has added more integrated firepower to the agency’s creative offering, by appointing four new creatives and Jo Wallace (recently listed Campaign & Creative Equals Future Female Leader) as Creative Director. Jo is known to the industry as a fearless champion of female success and a creative all-rounder with complete through-the-line expertise. Her appointment helps further expand JWT London’s existing digital and integrated capabilities while her personal passion projects will bring huge value to the agency’s Female Tribes initiative as she looks to follow her own crusade of “changing the white, privileged, male status quo of the creative industries.” Previously, Jo has worked with Publicis and Tribal DDB, and was Regional Creative Director (EMEA) at Saatchi & Saatchi, and Creative Director at DraftFCB, now FCB Inferno. During her time at DraftFCB, Jo was integral to winning the $1.4 billion global pitch for Nivea. Jo’s passion and tenacity for working with different (sometimes conflicting) perspectives will be brought to bear on her key account, Nestle, and the full JWT London client list she will be working across. Other new hires include Senior Creatives Rob Bovington and Steve Webley, ‘integrated creatives’ who have worked at agencies such as A&E/Tribal DDB and Possible where they created award-winning campaigns for Budweiser, Knorr, Hasbro, Danone and Volkswagen. Juliet Mclaren and Courtney Dow most recently worked at VCCP, where they worked across a host of clients delivering cutting-edge digital and integrated campaigns for big name brands such as O2 and EasyJet.
Philadelphia-based advertising and public relations agency LevLane has hired Dan Bruni as Chief Operating Officer/Chief Financial Officer. He has also been made a senior vice president of the company. Chief operating officer is a new position at LevLane, responsible for maximising operational efficiency across all disciplines. As chief financial officer, Bruni replaces Karen Ruiter, who recently relocated to California. Previously Bruni was VP of finance at big data and analytics company Zeta Global, New York City.
Scotland’s largest PR and digital marketing agency, BIG Partnership, has boosted its senior team with the appointment of a new Client Services Director. Colin McNab, who has more than 25 years’ experience working with some of the UK’s largest digital marketing and design organisations, has been appointed to lead BIG’s client services strategy. In addition to his new role at the agency, Colin will remain a committee member on HM Revenue and Customs’ digital services group and guest lecturer in business at the University of the West of Scotland and Glasgow Caledonian University. Colin has been behind some of the UK’s most prominent marketing campaigns, including being part of the team which led Digital UK’s ‘Digital AL’ project, dubbed the single biggest marketing campaign in UK history during the switchover from analogue to digital TV. He will work across the company’s six offices in Glasgow, Edinburgh, Dunfermline, Aberdeen, Dundee and Manchester, and will play an integral role in BIG’s business development strategy.
The Interbrand Group of Companies has announced that Charles Trevail will become its new Chief Executive Officer, effective January 1st, 2018. Currently the CEO of Omnicom agency, C Space, Trevail succeeds Jez Frampton, who is retiring at the end of 2017. In addition, C Space will become part of the Interbrand Group. Trevail has been CEO of C Space for close to four years. Prior to that, he spent 9 years as CEO of Promise Corporation, a company he founded. Promise Corporation was acquired by Omnicom and merged into what became C Space in 2012. Having built up two very high-profile consultancies, Trevail is passionate about reinventing brands through collaborating with customers. Before Promise Corporation, he was CEO of FutureBrand – EMEA, and Managing Director of Brand Union. He has advised companies and governments internationally, including British Airways, BMW, McDonald’s, Telefonica and L’Oreal.
GOOD is expanding its creative team. Barney Cockerell is joining the agency as Creative Director and will be responsible for leading the creative department, building on Good’s reputation to deliver great creative work. Reuben Turner will take on a new role as Creative Partner and, alongside MD Chris Norman, will be responsible for driving the agency forward, expanding its consumer CSR offering and developing new innovations within the charity sector. Barney joined CHI in 2011. During his time there he established a unique specialist in-house agency at News UK, oversaw TalkTalk’s popular weekly user-generated X-Factor idents and ran The Box, CHI’s dedicated mini-agency for RBS, its biggest account. Prior to this he was Executive Creative Director at Rapp where he helped CRUK’s Race for Life become the country’s biggest mass participation event, oversaw the NSPCC’s fundraising work during the successful Full Stop campaign and helped to win clients including Apple, Unicef, Skype, Barclays and Guide Dogs. Barney will be joining newly promoted deputy MD, Hanisha Kotecha and newly appointed Head of Planning, Andy Hyde as the agency’s core senior leadership team charged with driving excellence and momentum within the agency.
Above & Beyond
Ed Cox is leaving Forward Media as managing director to join indie creative agency Above & Beyond in the newly-created role of Media Partner. Cox is leaving Havas Media Group after six years, having joined Arena Media as head of digital in 2011, before becoming managing director in 2015 for Forward Media, the agency set up to manage the O2 media business. At Arena, he led data-rich accounts for Tesco Bank, LG and Next, before taking the reins at Forward, where he set up Havas Media’s newest media offering, Fullsix Media, last year. The appointment follows Above & Beyond’s recruitment in May of creatives Ben da Costa and Nathalie Gordon, as the agency looks to break down the barriers between advertising and other entertainment and communications channels. Cox will report to Zaid Al-Zaidy, partner and chief executive of Above & Beyond.
Wunderman London has promoted chief operating officer Pip Hulbert to CEO, replacing Chris Perry who left nearly two years ago. The WPP agency had been without a UK chief executive since Perry’s departure in January 2016. Hulbert, who joined the WPP agency in 2013, is credited with playing an instrumental role in helping the agency win the BT and EE consolidated direct marketing and CRM account, the biggest account win in the sector in recent years. She reports into Stephan Pretorius, who was promoted to the newly-created role of UK group chief executive last month. Pretorius is continuing as chief technology officer alongside the group role. Alongside Hulbert, Wunderman’s top UK team comprises chief strategy officer Richard Dunn, who has now been given the additional role of chairman. Meanwhile, Ian Haworth, the executive creative director, has been promoted to chief creative officer and will oversee the agency’s complete creative officering and focus on the biggest clients across the UK and EMEA. Haworth, who joined the agency from Rapp in 2015, has passed his day-to-day responsibilities to Abi Ellis, who is joining from Cult and will start as Wunderman’s executive creative director in December.
Accenture has poached OMD's EMEA president Nikki Mendonça for a global role as President of Intelligent Marketing Operations. Mendonça will manage a team focused on helping Accenture clients operate and scale marketing plans, using predictive analytics to target the right customers across marketing channels. The team will work with different parts of the global consulting business, including its marketing services arm Accenture Interactive. The move places Mendonça in a key role for Accenture as it deepens its involvement in the advertising and marketing sector. Accenture Interactive’s managing director Anatoly Roytman told Campaign last month that the business is building the first global “experience agency of record.” Mendonça is leaving OMD after 10 years as EMEA president, during which time she had responsibility for 6,500 staff working for brands including McDonald’s, PepsiCo and Walt Disney. She joined Omnicom in 2001 as marketing and new business director for the EMEA region, having previously worked at Global’s Capital Radio as strategic marketing director and as group media director at Leo Burnett.
McCann Melbourne has announced the promotion of general manager Anita Deutsch-Burley (centre) to Managing Director and Roshni Hegerman (right) to Strategy Director. The agency's creative leadership will continue under Melbourne-based chief creative officer Pat Baron and executive creative director Nicole Mandile (left). Deutsch-Burley has been with McCann since 2015, joining from George Patterson Y&R. In her time with the agency, McCann Melbourne has continued to build on its creative and effectiveness success that begun with Baron and (now) McCann global ECD John Mescall's global phenomenon Dumb Ways to Die for Metro Trains in 2012. Hegerman joined McCann Sydney in 2014 from her role as planning director at BBDO India and has helped lead the strategic and creative reinvigoration of McCann Sydney, including numerous Effie awards and the agency's standout Cannes Lions success this year. Mandile joined the agency at the start of the year and was previously creative group head at Clemenger BBDO. Since Deutsch-Burley joined the agency, McCann has invested significantly in its integrated offering, introducing full-service media in-house in 2015 and merging its strategic, media and digital and creative capabilities under a single agency offering. The move has paid off, with major new business wins and integrated campaign launches for high-profile Melbourne clients.
Irina Marinova has been appointed as Managing Director of creative agency Publicis Sofia, a part of Publicis One in Bulgaria. With more than 12 years of experience in the communications industry, Marinova has developed strategies for international as well as local companies and brands across non-government organisations, start-ups, retail companies, FMCG, amongst others. Having worked at both Publicis Dialog and Saatchi & Saatchi earlier, this appointment marks a return for Marinova to Publicis One. Most recently with Ogilvy & Mather where she led the client management, strategy and planning teams, Marinova has also worked at Huts JWT.
Likefriends has hired five new talents to join their growing team in Amsterdam. Joining the ranks of the creative department are Coleby Thew, as Creative Technologist, and Fillipo Fagnoni, as Junior Creative. Thew, originally from the Sunshine Coast in Australia, will be focusing on applying new technologies to both new and existing clients. Thew was previously at Isobar and Keplar, working on accounts like Grolsch, Opel and Philips before joining Likefriends. Italian born Fagnoni has lived in Germany, Switzerland and America in the past 12 years before moving to the Netherlands. He joins Likefriends as a junior creative and produces music in his spare time. As well as hiking up creative efforts, the agency has made senior additions to the account management department. Mark Toal Lennon joins as Account Director, Dean Brandt as Account Executive and Denise van Breemen as Project Manager. Originally from Ireland with a strong background in digital marketing, Lennon has relocated to Amsterdam to leverage global opportunities such as Marriott International. Brandt is the agency’s new account executive and will work on PepsiCo and Sportlife. Before Likefriends, Brandt worked in various online marketing positions. He originally comes from the innovative digital hub in Israel, Tel Aviv. Denise van Breemen, originally from Amsterdam, has started as a part-time project manager and has worked as a communications specialist prior to her current role.
Leeds based digital marketing agency Stickyeyes has appointed Clare Burnett as Content Editor. Clare joins the team from regional business news publication TheBusinessDesk.com where she was deputy editor for the Yorkshire region, and previously managing editor of Bdaily. Clare joins the Stickyeyes team following a number of new business wins for the content team who are looking to increase team numbers significantly in the coming months.
The Monkeys has hired former Clemenger BBDO Melbourne chief creative officer Ant Keogh to lead the creative department of its new Melbourne agency. Keogh will join chief executive Paul McMillan and head of strategy Michael Derepas as the Victorian leadership team. The Melbourne agency is the first step in The Monkeys' Asia Pacific expansion plans following its purchase by Accenture earlier this year. Keogh is a highly-awarded creative who spent a decade with Clemenger BBDO Melbourne working on ads, such as Carlton Draught ‘Made from Beer’ campaign, including ‘Big Ad’, which was voted the ‘Number One Beer Ad of the Last 15 Years’ by The One Show. Under Keogh, the agency produced Cannes Gold-winning campaigns including TAC ‘Meet Graham’, Snickers ‘Hungerithm’ and Bonds ‘Boys’. Clemenger BBDO Melbourne was also crowned Cannes Agency of the Year and D&AD Agency of The Year awards.
KBS has announced the appointment of Keith Butters as its Global Chief Technology Officer. Butters, who is best known for having co-founded The Barbarian Group, will be responsible for the integration of KBS’ deep technical capabilities within the agency’s creative product, which spans the gamut from fully integrated campaigns to technology innovation to major platform builds. Technology is a major point of differentiation for KBS, which boasts a best-in-class, in-house team of developers, product experts and engineers, who build platforms and digital experiences for clients including BMW, Windstream, Stanley Black & Decker, and Hershey. During his time at The Barbarian Group, Butters worked with clients including Volkswagen, PepsiCo, Burger King, Kashi and Nike. He specialises in applying design thinking to technology, digital media and marketing. He has also played an instrumental role in the creation and growth of the creative coding library Cinder, which was awarded the first ever Cannes Lions Innovation Grand Prix.